Software & SaaS Explainer Videos

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Show-off your software with engaging animated videos

What are software and SaaS explainer video animations?

Our software videos tell engaging stories about how your product works and what it can achieve. From screen recorded demos, to videos highlighting the key benefits of your software, we create animations designed to inform and engage the viewer.

How to use software and SaaS explainer video animations

Landing Pages

How to use software and SaaS explainer video animations on landing pages

Incorporate explainer videos onto your homepage and key landing pages to inform new visitors about the key benefits of your software. Explainer videos are a valuable way of boosting understanding, interest and encouraging prospects to turn into leads by filling in contact forms on your landing pages. Demo videos are particularly effective on product pages, as they give a practical insight into how your software works. Boosting understanding helps to build trust and encourages new downloads or subscriptions.
Onboarding

How to use software and SaaS explainer video animations for onboarding

Our software and SaaS explainer videos are a great way to boost customer retention. Informative explainer and demo videos answer customer FAQs and help them make the most out of your products. If the customer feels that your product is adding real value, they are more likely to remain a customer; giving you valuable repeat income and upsell opportunities. A great experience can also lead to brand advocacy, wherein customers help promote your brand amongst friends and acquaintances. This loyalty is valuable because 92% of consumers find personal recommendations more persuasive than all forms of advertising (Nielsen).
App Demos

How to use Software and SaaS explainer video animations for app demos

Explainer videos go far beyond traditional screenshots. Not only do they tell the viewer what your app does; they also give potential customers a feel of how your app works and the customer experience it offers. Try showcasing key features and walk viewers step-by-step through how to complete key tasks. You should add your demo video to your listings on app stores, where gaining the user’s trust is crucial to influencing conversion. 49% of the top 200 App Store apps and 79.5% of the top 200 Google Play apps use video on their app page. As such, using a demo video on your listing is a key way to boost downloads and purchases.
FAQs

How to use software and SaaS explainer video animations in FAQs

Even the best software can be difficult for some users to get their heads around. Keep your customers satisfied by offering plenty of guidance in the form of animated explainer videos. Use your explainer videos to answer customer FAQs, walking users step-by-step through how to complete key tasks. A little education can cut support requests dramatically; freeing up your customer service teams to assist with more complex queries. Combining images, text and sound; video appeals to a variety of learning styles and educates customers about how to use your software in a way which makes sense to them. Try uploading videos to your FAQ pages, customer Help Hubs and your YouTube channel, to make sure that the information is easily accessible.

Why use software and SaaS explainer video animations?

Software videos are very versatile and can be used to highlight key product features or demonstrate how your product works. According to Forbes, 64% of people are more likely to buy a product after watching a promotional video online, so software videos are a great way to pique interest in your product and encourage conversions.

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