Sharing your demo video on social media is a great way to educate prospects about your software; showing users how it behaves and giving a great insight into both the user experience and core features it offers. With 64% of consumers having been influenced to make a purchase after watching a video on Facebook during the last month (HubSpot), the benefits of combining the two tools are evident to see. Demos can aid users along their journey to purchase by clearing up common FAQs and highlighting USPs. Clearly; social media videos are valuable tools for software businesses to boost conversions. To make your video even more persuasive, include a call-to-action in or below your video, directing users to where they can download your app or software. To increase your video’s impressions, you can also take advantage of pinned tweets and pinned Facebook posts. These features help ensure that your video is among the first content that visitors to your Twitter and Facebook pages see, leaving them in no doubt about what you do and how your product works.

Upload a demo video to your App Store and Google Play listings to educate users and give them an in-depth look into the features and user experience your app offers. Educating potential customers in this way provides prospects with all the information they need in order to make a purchase decision. Adding videos to your app listings is incredibly effective, with research showing that 49% of the top 200 App Store apps, and 79.5% of the top 200 Google Play apps, use video on their app page. An added benefit of educating customers is it helps you manage user expectations, leading to better customer satisfaction and reviews, in addition to higher rates of user retention; it’s a win-win situation.