Make an impact with animated explainer videos

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What are animated explainer videos?

Sometimes even the best ideas need a little clarification; that’s where our animated explainer videos come in. We can create short animations that are creative, informative and expertly designed to educate and engage your target audience. At r//eplay, we can design the perfect background, characters and graphics for your animation. Our videos combine vibrant colour, dynamic movement and effective messaging to successfully inform and persuade viewers.

How to use animated explainer videos

Website

How to use animated explainer videos on your website

Animated videos are incredibly diverse, ensuring there are plenty of potential ways they can be optimised to support your communication goals. Adding animated video content to your homepage and product pages is a great way to inform and charm your page visitors. As consumers enjoy watching video, adding it to your webpages can increase the average amount of time a user spends on your page. Not only does this leave a more impactful impression on your audience, it’s also a key SEO ranking factor, boosting your search engine performance. Animated videos can also be used on Help or FAQ sections of your website. You can answer customer questions, demonstrate how to assemble the product, or even walk viewers step-by-step through how to use key features.

Social Media

How to use animated explainer videos on social media

Social media advertising can be incredibly effective at driving conversions. In fact, according to Animoto, 64% of consumers have been influenced to make a purchase after seeing a Facebook video in the last month. Videos are incredibly popular on social media. YouTube enjoys an average of 1.8 billion monthly users, whilst 500 million people watch videos on Facebook every day. Social media videos are powerful tools to introduce your brand and product to a high volume of engaged new users. However, with so much content uploaded on a daily basis, it’s vital to stand out. Combining vibrant colour, dynamic movement and sound, animation grabs the attention of social media users, convincing them to stop scrolling and start engaging with your content. Once you’ve got them interested, it’s time to persuade them to convert. Using strong calls-to-action in your video and offering easy links through to your website are great tactics to achieve this.

Advertising

How to use animated explainer videos in paid advertising

Investing in paid advertising is a great way to target your explainer animations, ensuring that they are being seen by the people who are most likely to take an interest in your product offering. You can target audiences based on a range of factors, including age, gender, location, interests and more. By putting spend behind content, you can enjoy pinpoint-accurate targeting options, increase impressions, and boost those all-important conversions. Paid video advertising can take place on a range of platforms, including Facebook, Instagram, Twitter and LinkedIn. Simply choose which platforms are representative of your target audience and reap the results of your video advertising.

Email Marketing

How to use animated explainer videos in email marketing

Email marketing is extremely valuable because it allows you to communicate directly with leads and existing customers. You can jet-fuel your email marketing by including explainer animations in your email campaigns. Research by Forbes has shown that emails which use video content enjoy an increased click-through-rate of 200-300%. So, why does video drive such impressive results? Animations are clear and succinct, capturing the viewer’s attention, maintaining interest and communicating key points in a fun, straightforward way. They engage the viewer, leaving them informed and ready to further engage with your brand. Explainer animations are useful in advertising, but they are also great tools for increasing customer satisfaction. Consider including video content in customer onboarding emails, giving them the information they need to get the most out of your product or software.

Email Signature

How to use animated explainer videos in your email signature

In 2019, active email accounts are set to exceed 5.6 billion (Statitsa); so email marketing brings huge opportunities. An easy way to spread key messages via email is to include an explainer animation in your company signature. This way, whenever an employee emails someone from outside of your organisation, there’s an opportunity for your video to be seen by new viewers who are likely to have an interest in your product or service.

Training

How to use animated explainer videos in training

Explainer animations are great training resources that can be used for a variety of purposes, including to highlight key behaviours, explain important processes, or demonstrate how to use key software. With employees 75% more likely to watch a video, rather than read documents, emails or articles (HubSpot), using videos in your training makes it more likely that employees will complete their learning exercises. Also, animations combine images, sound and movement, aiding information retention, regardless of learning style. Video also provides standardised training options which can be easily revised at any time, making it far more cost-effective than a traditional training course.