Social media is a huge part of any modern marketing strategy. With video viewing being one of the most popular activities online, video provides a great opportunity to engage with social media users in their preferred format (SmartInsights). Intro videos provide a snappy introduction to your products and services, engaging users and giving them a reason to further engage with your business. Increase the visibility of your intro video by pinning it to the top of your Facebook and Twitter profiles. This means that the video will be one of the first things that people see when they visit your social media pages, ensuring that all customers go away with a better understanding of your brand. Looking for more shares on social media? An intro video can help you do just that! On Twitter, posts with video are 6 times more likely be retweeted than posts using photography (HubSpot). That means that incorporating intro videos into your social media strategy can encourage shares; ensuring that your content is seen organically by more people. The result? An increase in conversions, which can prove very positive for your company’s bottom line.

Sometimes even the best products can require a little extra explanation. By providing potential customers with a full understanding of your business and the key products or services it offers, you can help customers grasp how it can help them, thus encouraging them to convert. Video ads can be a useful tool in display advertising, grabbing the prospect’s attention. Explaining the value of what you do, and how this is relevant to your customers, in a short intro video can help them to understand what your business can do for them. Video animation is a high-impact medium which combines impactful elements, creating the perfect mix to engage and encourage your customers to convert.