Original research is an effective marketing technique, because it helps you to position your brand as an industry leader. You can collect data through original surveys, questionnaires and analysis of your own business. Once you’ve collected your findings, you need to find the best way to present the information, in order to gain publicity and strengthen your brand. Videographics are a great way to present original research, because they are impactful and engaging. Video allows you to bring together data visualisation, icons, illustrations and sound, to tell the story of your research in a way your audience will respond to. A key benefit of videographics is that the content can be shared on YouTube, social media and email. The more people know about your research, the more likely it is to be referenced by third party websites and bloggers. When your research is referenced in other articles online, your business also gains more inbound links, which has a very positive impact on your SEO performance.