Explainer Videos

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Get your point across with explainer videos

What are explainer videos?

Explainer videos are like visual elevator pitches. They highlight the key features and benefits of your products or services in a way that is both snappy and effective.  A good explainer video will also include a call to action, telling viewers how they can find out more, or make a purchase. Ultimately, explainer videos help the viewer to understand why your product is perfect for them and encourage them to convert.

How to use explainer videos

Homepage

How to use explainer videos on your homepage

Explainer videos add particular value on website homepages. Many advertisers spend a considerable amount of money on advertising to generate website traffic, so it is very important to make sure that those visitors actually stay on the page long enough to engage with your content and discover who you are and what you offer. Homepages which feature video content enjoy significantly lower bounce rates than those using only images and text. Explainer videos present potential customers with the key facts in their preferred format, encouraging them to stay on the page. This results in a greater opportunity to convey the important points about your product and identify how the user can take the next step in their customer journey.
Social Media

How to use explainer videos on your social media

Nearly 1/3 of the world’s population are regular social media users, making the probability high that your target audiences are amongst them. It’s the reason why social media is a great way to help new prospects discover your brand. Social media explainer videos offer an engaging and efficient way for your page visitors to gain a good understanding of your product or service in a succinct, engaging way. Use your explainer video as a Facebook “pinned post”, or a “pinned tweet” on Twitter to give page visitors a great first touchpoint with your brand. It ensures that page visitors are hit with relevant information the moment they click on your page, giving them a better understanding of what you do. An explainer video offers a great way for users to learn more about your brand, encouraging them to start a real dialogue with your brand.
Paid Advertising

How to use explainer videos in your paid advertising

Paid advertising features powerful targeting options which can help you to ensure that your ads reach the right customers. You can target the customers which are most valuable to your brand, depending on their interests, demographics, locations and other key characteristics. An explainer video can be the perfect addition to your paid advertising strategy. Paid spend helps your video to be seen by users who are more likely to love your product and ultimately convert.
Training & Onboarding

How to use explainer videos in your training & onboarding

When used in-house, video is a useful resource for introducing new hires to your company’s culture, values and behaviours. Research has found that employees are 75% more likely to watch a video, rather than reading documents, emails or articles (HubSpot). Videos allow your employees to learn in a more engaging way, instead of being weighed down by endless HR documents. An added benefit of video training is that video content can be stored and revisited whenever your staff need a knowledge refresh. This means that if your employee misses a training session, or just wants to check a policy or process, they can easily access the relevant video on your network and get the information they need.
Email Signatures

How to use explainer videos in your email signatures

Video can help take your email marketing to the next level. If you’re one of the 49% of businesses that use email automation, your subscribers may already be in an automated email sequence designed to guide their customer journey and encourage conversion. Including a product explainer video in a relevant email within this sequence is a great way to shift the focus of the conversation from inspiration to sales. It helps the subscriber to gain a better grasp on your product’s key benefits in an engaging way. Another way to implement explainer videos in your emails is to include them in email signatures for your employees. This is particularly useful for B2B companies; meaning that every professional email you send provides another opportunity to engage potential customers.
Sales Pitches

How to use explainer videos in your sales pitches

Playing an explainer video at the start of your presentation gives a professional initial touchpoint with your brand. From a sales perspective, an explainer video offers a clear, concise and consistent way to introduce your product to potential buyers, investors, or even delegates at conferences and trade fairs. Playing your explainer video at the beginning of pitches and presentations ensures that your audience already understands your product’s key benefits, allowing the remainder of your presentation to run smoothly. It is a great way to communicate who you are and what you do in a way that is eloquent and consistent. This can help you feel confident to begin to delve into detail for the rest of your presentation or pitch.

Why use explainer videos?

You’ve got an amazing product; but sometimes even the best ideas need a little extra clarification. Use explainer videos to create “lightbulb moments” for viewers, communicating key points and highlighting important features and benefits. This will help customers to use products to their full extent, aiding customer satisfaction and retention.

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