Why use social media videos?

Nearly 1/3 of the world’s population are regular social media users (HubSpot) and the chances are, your target audiences are among them. According to Forbes, approximately 500 million people watch videos every day on Facebook alone, so there are plenty of opportunities to engage with potential new customers through social media videos. Social media is great for boosting engagement; but it can also play a major part in increasing sales. According to Forbes, 64% of internet users are more likely to buy a product online after watching a video, making social media videos a valuable resource for driving those all-important conversions.