Education Explainer Videos

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engaging videos to help promote your education programme

What are animated education industry videos?

An education industry video is a short explainer video which highlights your services and points out what makes your institution or company different. Combining informative and engaging content for all age groups, our animations are a great way to capture the eye of prospective students and learners.

How to use animated education videos

Homepage

How to use animated education videos on your homepage

Share your animated explainer video on your website’s homepage, where it acts as an excellent first touchpoint for new visitors, eager to learn more about your organisation and the learning opportunities you offer. Your homepage is undoubtedly the most high-traffic page on your website, so it’s important to make sure it communicates all the key facts about your brand. An added benefit of using an animation on your homepage is that video engages users and increases average time spent on the page, which has a positive impact on SEO. It’s also great news for your sales teams, because prospects with an opportunity to view the video have likely spent more time considering your offer, bringing them closer to making a final purchase decision.
Training Events

How to use animated education videos at training events

Videos are excellent resources for training and they make a great opener for any training session, ensuring that all the key details are covered. This can help the trainer to relax and successfully deliver the rest of the training, in the knowledge that all the basics have been covered. It has also been proven that video aids learning. In fact, research has found that people can recall 65% of the visual content that they see almost three days later (HubSpot). Video combines images, sound and movement, so it also complements visual, kinetic and auditory learning styles; a fact which makes it an ideal addition to your training sessions.
Social Media

How to use animated education videos on social media

If you are advertising a training programme, college course, or university degree, you can reach new users by sharing an explainer video on your social media channels, including Facebook, Instagram and LinkedIn. Approximately 500 million people watch videos every day on Facebook alone (Forbes), so there is plenty of opportunity to engage new prospects. Pin your video to the top of your Facebook and Twitter pages to give new visitors a comprehensive and engaging introduction to your work from the start. You can also encourage your followers to share your content on their personal social media accounts. 64% of consumers admit that videos on Facebook have influenced their purchase decisions in the last month (Animoto), so animated videos offer an impactful way to raise awareness of your courses and boost conversions.
Email Marketing

How to use animated education videos in your email marketing

Email marketing sends are a great way to shout-out about new courses. Send emails to carefully curated databases, full of potential customers who are likely to be interested in a specific product offering. This is a great way to raise awareness amongst key audiences and boost conversions. Rocket-fuel your email marketing in the education sector by including explainer videos in your sends. According to HubSpot, 72% of consumers prefer to watch a video, rather than read about a product or service. Explainer videos educate your leads about relevant courses and convey key information in the way they find most engaging. Video is so popular amongst consumers that simply including video in an email can boost click-through rates by approximately 200-300%. This means more eyes on your emails, more traffic on your website and, hopefully, more conversions to boost your bottom line.

Why use animated education industry videos?

We create bespoke animations to help schools, colleges, universities and training providers stand out from the crowd. Our videos are very versatile, allowing you to use them for everything from landing page content, to social media videos, email marketing content or events materials.

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