If you are advertising a training programme, college course, or university degree, you can reach new users by sharing an explainer video on your social media channels, including Facebook, Instagram and LinkedIn.
Approximately 500 million people watch videos every day on Facebook alone (Forbes), so there is plenty of opportunity to engage new prospects. Pin your video to the top of your Facebook and Twitter pages to give new visitors a comprehensive and engaging introduction to your work from the start. You can also encourage your followers to share your content on their personal social media accounts.
64% of consumers admit that videos on Facebook have influenced their purchase decisions in the last month (Animoto), so animated videos offer an impactful way to raise awareness of your courses and boost conversions.