By the time they reach your website, visitors are usually interested in learning more about what your product does. Product videos help to give them that information in a quick and effective way. The video shows off your product; demonstrating how it works and how it can help solve your prospect’s problems.
Incorporate product videos into media-rich website pages, full of images and short text explanations of customer FAQs. People learn differently, but this approach appeals to a broad spectrum, successfully conveying all the essential information your prospect needs to know.
In addition to helping build customer confidence, product videos can benefit your SEO activity. Videos encourage users to spend time on your website. As your user’s average time on page increases, a key search engine ranking factor, you’ll notice a positive effect on your site’s SEO.