Standing out at trade fairs and events can be a real challenge. That’s where your finance explainer video comes in. Videos can be a valuable resource for increasing footfall and encouraging engagement with your sales team. Videos are colourful and dynamic, so they instantly capture the attention of passing attendees. Getting noticed is step one. Step two is maintaining their interest. Most people prefer to learn about companies via video, rather than by reading text, so our financial explainer videos can help event attendees to learn more about your offering in a fun, non-pressured way. In turn, this will encourage them to visit your booth and interact with your sales team. Showing an explainer video at the entrance to your booth can also improve efficiency; allowing your salespeople to ditch the ‘elevator pitch’ and focus on converting users who are already informed about - and interested in - your products.