Customer Service Videos

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Stand out with customer service videos

Video animation can take your customer service to the next level.  It allows you to nurture leads, onboard new users and help existing customers understand the intricacies of how your product works. 

What are customer service videos?

Customer service videos are designed to help prospects and add value to customers. Such videos can educate potential buyers, encouraging them to make a purchase. They can also help new customers to understand the intricacies of how your product works or offer help to existing customers.

How to use customer service videos

Email Marketing

How to use customer service videos in email marketing

Email marketing is a great way to add value to leads and existing customers. Weaving informative content throughout your emails can allow users to understand the value of your product. It’s a great way to educate leads about how your product could help them to achieve their goals, or overcome specific difficulties. You can also use email to help existing users to make the most out of your product or service, highlighting particular features and benefits that are relevant to them. People love video; so much so that, according to HubSpot, including a video in your emails can boost click-through-rates by a whopping 200-300%, leaving no doubt that video should be a central part of your email marketing strategy.
Customer Onboarding

How to use customer service videos for customer onboarding

Your marketing shouldn’t end the moment a prospect makes a purchase; there are still plenty of post-sale opportunities to offer great customer service. In turn, your customers will respond, boosting customer retention, as well as engagement on social media platforms and positive reviews. Ultimately, this can help boost your bottom line. Customer service videos start your relationship with a new customer on the right foot. Emailing a customer service video after purchase proves that you’re serious about ensuring that they are happy and able to make the most out of your product. Welcome videos can be used to thank customers for buying, giving them some basic information to help them to begin using your product effectively. You can introduce them to key features, tools, benefits and provide customer service contact details, in case they have any further queries.
Re-engagement Campaigns

How to use customer service videos in re-engagement campaigns

Videos can be useful for re-engaging customers who haven’t used your product, or interacted with your company in a while. It’s a personal touch, which brings your brand top-of-mind and helps ensure that customers are aware of the products or services which may prove more enticing to them.
Launch New Porducts

How to use customer service videos to launch new products

If you are launching a new product, then customer service videos are a great way to create a buzz amongst your target audiences. It gives you the opportunity to highlight key features, why they are important and how users can make the most out of them. Screen recorded demos can give an in-depth look at how to use new elements, whilst animation can tell a brand story that captures the interest of your customers. Providing customers with useful content enhances their experience, creating a very positive perception of your brand.
Answer FAQs

How to use customer service videos to answer FAQs

Offering excellent customer support is a key part of business. However, as digital becomes ever more important to consumers, the internet is now a big part of customer service. The modern consumer doesn’t just want to speak to a customer service representative; they want to be able to get the answers to their questions when and where they want it. By implementing FAQ pages, a live chat function and help portals on your website, you can provide excellent customer support, whilst reducing your own customer service cost. Give users a visual answer to their questions through FAQ videos, designed to play a vital role in your customer service; providing a 24/7 resource to deal with the most common customer queries.

Why use customer service videos?

Video can take your customer service to the next level. It can have a hugely positive impact on overall customer experience, boosting brand perception, encouraging loyalty and increasing customer retention.

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