Your marketing shouldn’t end the moment a prospect makes a purchase; there are still plenty of post-sale opportunities to offer great customer service. In turn, your customers will respond, boosting customer retention, as well as engagement on social media platforms and positive reviews. Ultimately, this can help boost your bottom line. Customer service videos start your relationship with a new customer on the right foot. Emailing a customer service video after purchase proves that you’re serious about ensuring that they are happy and able to make the most out of your product. Welcome videos can be used to thank customers for buying, giving them some basic information to help them to begin using your product effectively. You can introduce them to key features, tools, benefits and provide customer service contact details, in case they have any further queries.

If you are launching a new product, then customer service videos are a great way to create a buzz amongst your target audiences. It gives you the opportunity to highlight key features, why they are important and how users can make the most out of them. Screen recorded demos can give an in-depth look at how to use new elements, whilst animation can tell a brand story that captures the interest of your customers. Providing customers with useful content enhances their experience, creating a very positive perception of your brand.