Animated Explainer Videos- What's the Best Style for Your Business?

Mobile video consumption rises by 100% every year. Animated video can be a great way to communicate with your prospects, keeping them on your website for longer and making your brand more memorable. So, we know animation can be great for business, but how are you supposed to know which style works for you? Knowing which animation style is best for your business can be tricky, so we’re here to help you get to grips with what the different styles can offer. Let’s take a look at four key animation styles and what they can do for your business.

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Mobile video consumption rises by 100% every year. Animated video can be a great way to communicate with your prospects, keeping them on your website for longer and making your brand more memorable. So, we know animation can be great for business, but how are you supposed to know which style works for you? Knowing which animation style is best for your business can be tricky, so we’re here to help you get to grips with what the different styles can offer. Let’s take a look at four key animation styles and what they can do for your business.

Screencast Animations 

Screencast animations capture your information as a screen recording, allowing your viewer to navigate your screen along with you. This type of video is typically simple and cheaper to produce. It’s a great way to educate your customers on how your product or service works plainly and simply. Opt for this animation style if you have potential customers who might want to know more about your business before they buy. 

 

Cartoon Animations

Cartoon style animations are great if you have a story to tell. This could be a story about the problem your company offers a solution for, and how you can solve it. This type of animation can be great for adding a little humour and humanity to your brand. Go for this animation style if you are looking to target small businesses or end-users.

 

Whiteboard Animations

Whiteboard animations are an engaging way to capture your audience’s attention or explain complicated information because they ‘draw’ the content in front of your viewer's eyes. If your business needs a way to convey your IT service or software to prospects, whiteboard animations can make this simple.

 

Motion Graphics Animations

Motion graphics offer a tasteful take on animation, using text alongside animation. This style tends to be used for business such as financial institutions.

 

This guide should help you to navigate the world of animation, and where your business should live. Once you’ve matched up an amination style to your business, video marketing can be your best tool. Use the right style of animation to engage your prospects and target the right people, whilst adding a touch of humanity to your brand.

Looking for a great business animation? Get in touch with us here for your free animated video quote.

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